The CPA as Management
Consultant
Certified Public Accountants (CPAs) act as advisors to individuals, businesses,
financial institutions, nonprofit organizations, and government agencies.
As management consultants, CPAs play a vital role in helping businesses get the most
out of their resources and increase their efficiency. CPAs have knowledge of their
client's organization, its operations, finances, personnel, and tax situation. They can
provide advice on or assistance with projects in all major business areas, including
organizing, planning and monitoring business activities, and implementing data processing
and management information systems.
Management advisory services (MAS)
CPAs' technical knowledge, training, and business experience enable them to
provide a broad range of management advisory services, which may involve the following:
 | Management information |
 | Cost systems and controls |
 | Financial analysis |
 | Systems design and implementation |
 | Business valuations |
 | Operational audits |
 | Assistance in the loan process |
The range of services offered by a particular CPA firm will depend on the skill,
interest, and experience mix of the partners and staff and on the firm's practice
philosophy and objectives.
Management information
CPAs design and assist in the installation of accounting systems to fit the
requirements of a particular business. They also analyze existing accounting systems and
recommend ways to improve controls and efficiency.
CPAs' recommendations may relate to such areas as production planning and scheduling,
budgeting, inventory control, pricing, and profit margins.
Cost systems and controls
Cost accounting involves identifying, evaluating, and recommending ways to reduce
operating costs and improve profitability. CPAs can analyze a business and identify the
type of cost system that would be most appropriate for controlling all aspects of its
operation. This might involve cost analyses, equipment evaluations, budgetary and cost
control development, or inventory and production planning systems.
Financial analysis
Financial analysis and planning strategies can include economic evaluations,
projections and forecasts, long- and short-range planning, studies on mergers and
acquisitions, or the financial feasibility of other proposed business decisions. CPAs
prepare and conduct special studies of inventories, computers, costs, credit, collection,
and cash flow that produce the kind of specific information business managers must have to
solve their problems. CPAs can define almost any problem in financial terms such as these:
 |
How much more in sales is needed to justify a new machine? |
 |
What type of commissions should sales representatives be
paid on a new product line? |
 |
How much could be saved if the company started making a
particular part instead of buying it from a vendor? |
Systems design and implementation
The effective use of computers requires an understanding of data processing technology,
business planning processes, the use of management information for planning and control,
and the application of accounting and other controls. This capability is increasingly
important as management systems become more complex and more critical to overall business
success.
Business valuations
Common circumstances for obtaining an independent and objective valuation of a business
include the following:
 |
Purchase, sale, or merger |
 |
Debt or equity financing |
 |
Divorce settlements |
 |
Establishing buy/sell agreements |
 |
Estate, gift, and trust planning |
CPAs base valuations on accepted industry formulas and other recognized methods adapted
to specific situations.
Operational audits
Businesses continually face problems such as inflation, declining productivity, and
inadequate cash flow. New ways to improve profitability are a constant concern.
CPAs understand the particular concerns of a given industry and may be able to identify
better ways to get things done by performing an operational audit. This might involve
analyzing an organization's operations and then assisting in a planning and implementation
process. The result might be changes in organizational structure, staffing, or
compensation programs.
Assistance in the loan process
Financing a growing business is among the owner's greatest challenges. CPAs can explain
financial needs to a banker in a logical and organized way. The result can be a
well-structured loan with appropriate collateral for the bank, a reasonable level of debt
for the borrower, and a realistic repayment schedule.
Quality services
As advisors, CPAs are bound by a stringent code of professional ethics. This code
requires that CPAs maintain objectivity and integrity in all engagements. Management
advisory services performed by CPAs combine a wide range of business knowledge and skills,
plus knowledge of the client's industry, to best meet the needs of the organization.
-
Prepared by:
American Institute of Certified Public Accountants
Harborside Financial Center
201 Plaza Three, Jersey City, NJ 07311-3881
The information in this brochure is for general purposes and is not
intended as specific advice for any individual business. In addition, late-breaking tax
developments may alter certain tax-planning strategies. Before acting on any advice,
consult a CPA. |
|